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Pathways Training and Consulting

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Customer Service, Sales , Marketing Training Courses

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Cross selling and Upselling

Cross selling and Upselling
Code
SM-836
City
Berlin
Hotel
Price
4750  $
Start
2025-10-20
End
2025-10-24
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Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

  • Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
  • Making scientific evaluation to the trainee (before and after)
  • Brainstorming and role-playing
  • Using case studies related to the scientific material being delivered and the trainees' work.
  • The participants get the scientific and practical material printed and on CDs and Flash memories.
  • Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
  • A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
  • After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
  • Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
  • Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.

Introduction
Marketing professionals use cross-selling and upselling methods to encourage customers to purchase more. In addition, it allows businesses to be sustainable and compete with other companies in the market.

This training is aimed at sales and marketing professionals who wish to learn various cross-selling and upselling strategies and techniques.

By the end of this training, participants will be able to:

  • Learn and understand the fundamentals of selling.
  • Use various techniques and strategies for selling to achieve sales targets.
  • Develop and improve customer relationships.

Course Outline

Introduction

Sales and Marketing Fundamentals

  • Fundamentals of selling
  • What is cross-selling?
  • What is upselling?
  • Overview of sales marketing

Selling Techniques and Strategies

  • Cross-selling and upselling strategies
  • Creating a cross-sell grid
  • Product models
  • Markov chain
  • Cluster and marketing basket analysis
  • Cross-selling and upselling techniques

E-commerce Marketing

  • In-app cross-selling and upselling
  • Email marketing
  • Visual commerce
  • E-commerce conversion audit

Database Marketing

  • Database marketing vs. relationship marketing
  • Competitive advantage
  • Information and knowledge management
  • Database marketing tools and best practices

Customer Relationship and Lifetime Value

  • Customer perceived value and value analysis
  • Value proposition development
  • Marketing funnel
  • Building customer loyalty
  • Product profitability analysis
  • Customer lifetime value
  • Managing churn
  • Loyalty program development

Marketing Research

  • Types of research process and methods
  • Different marketing research sources
  • Sales information system and marketing intelligence system
  • Marketing communications, promotions, and events
  • Managing digital communications

Time Plan for the Training Program

26 May 30 May 2025
EN
Trabzon
Hotel Meeting Room
15 Jun 19 Jun 2025
EN
Kuwait
Hotel Meeting Room
22 Jun 26 Jun 2025
EN
Sharm ElShaikh
Hotel Meeting Room
30 Jun 04 Jul 2025
EN
Prague
Hotel Meeting Room
14 Jul 18 Jul 2025
EN
Milan
Hotel Meeting Room
20 Jul 24 Jul 2025
EN
Doha
Hotel Meeting Room
28 Jul 01 Aug 2025
EN
Amsterdam
Hotel Meeting Room
03 Aug 07 Aug 2025
EN
Amman
Hotel Meeting Room
17 Aug 21 Aug 2025
EN
DUBAI
Hotel Meeting Room
25 Aug 29 Aug 2025
EN
Paris
Hotel Meeting Room
01 Sep 05 Sep 2025
EN
Marbella
Hotel Meeting Room
07 Sep 11 Sep 2025
EN
Jeddah
Hotel Meeting Room
21 Sep 25 Sep 2025
EN
Marrakesh
Hotel Meeting Room
28 Sep 02 Oct 2025
EN
Muscat
Hotel Meeting Room
29 Sep 03 Oct 2025
EN
Toronto
Hotel Meeting Room
06 Oct 10 Oct 2025
EN
Zurich
Hotel Meeting Room
20 Oct 24 Oct 2025
EN
Berlin
Hotel Meeting Room
10 Nov 14 Nov 2025
EN
New York
Hotel Meeting Room
23 Nov 27 Nov 2025
EN
Casablanca
Hotel Meeting Room
24 Nov 28 Nov 2025
EN
Brussels
Hotel Meeting Room
01 Dec 05 Dec 2025
EN
Bangkok
Hotel Meeting Room
15 Dec 19 Dec 2025
EN
Rome
Hotel Meeting Room
22 Dec 26 Dec 2025
EN
Beijing
Hotel Meeting Room
28 Dec 01 Jan 2026
EN
Cairo
Safir Hotel
29 Dec 02 Jan 2026
EN
Washington
Hotel Meeting Room
12 Jan 16 Jan 2026
EN
Jakarta
Hotel Meeting Room
19 Jan 23 Jan 2026
EN
Barcelona
Hotel Meeting Room
26 Jan 30 Jan 2026
EN
Istanbul
Hotel Meeting Room
01 Feb 05 Feb 2026
EN
Tunisia
Hotel Meeting Room
02 Feb 06 Feb 2026
EN
Geneva
Hotel Meeting Room
09 Feb 13 Feb 2026
EN
Munich
Hotel Meeting Room
15 Feb 19 Feb 2026
EN
Khobar
Hotel Meeting Room
16 Feb 20 Feb 2026
EN
Vienna
Hotel Meeting Room
02 Mar 06 Mar 2026
EN
London
Hilton Paddington
08 Mar 12 Mar 2026
EN
Manama
Hotel Meeting Room
15 Mar 19 Mar 2026
EN
Riyadh
Hotel Meeting Room
23 Mar 27 Mar 2026
EN
Singapore
Hotel Meeting Room
30 Mar 03 Apr 2026
EN
Madrid
Hotel Meeting Room
12 Apr 16 Apr 2026
EN
Beirut
Hotel Meeting Room
20 Apr 24 Apr 2026
EN
Kuala Lumpur
Hotel Meeting Room
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