The Strategic Marketing Plan

Code

SM-310

City

Muscat

Hotel

Hotel Meeting Room

Price

2750 $

Start

2025-04-13

End

2025-04-17

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Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
Making scientific evaluation to the trainee (before and after)
Brainstorming and role-playing
Using case studies related to the scientific material being delivered and the trainees' work.
The participants get the scientific and practical material printed and on CDs and Flash memories.
Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans.

The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists.

Objectives

Apply a logical step-by-step process to produce a sound marketing plan.
Devise a marketing plan that builds on marketing audit findings.
Use marketing audit findings to identify effective strategies and tactics.
Develop the components of the strategic marketing plan.
Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

Scope and Functions
A New Approach to Marketing
Competitive Pressures Changing the World
The Smart Bomb Strategic Approach

The Marketing Planning Process

The Benefits of Planning
The Marketing Plan Format
The Marketing Planning Process
Setting S.M.A.R.T Objectives and Goals
Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company