New Product Launch Using Marketing Communication: Proven Strategies and Techniques

Code

SM-306

City

Riyadh

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Hotel Meeting Room

Price

2750 $

Start

2025-01-26

End

2025-01-30

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Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
Making scientific evaluation to the trainee (before and after)
Brainstorming and role-playing
Using case studies related to the scientific material being delivered and the trainees' work.
The participants get the scientific and practical material printed and on CDs and Flash memories.
Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.

Program Objectives

By the end of the program, participants will be able to:

Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.

This Program is designed for :

All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.

Program Outline:

New Product Development

NPD Definitions and Challenges
NPD Objectives and Critical Success Factors
NPD Reasons for Success and Failures
NPD as a Key Marketing Strategy
Assessing Commercial Viability

The New Product Development Process

Idea Generation and Screening
Concept Development and Testing
Marketing Strategy
Business Analysis
Product Development
Test Marketing
Commercialization

The Product Life Cycle and New Product Launch

Life Cycle Stages
Product Life Cycle Strategies
The Phase-Gate Process: Structuring the NPL
The Boston Consulting Group Growth Matrix
The Product Market Expansion Grid (A Portfolio Planning tool)

New Product Launch: Setting Up the Stage

Things to Consider Prior to Product Launch
The Launch Hurdles
Planning Your Media Schedule and Costs
Selecting the Launch Team
Preparing the Product Launch Checklist and Toolkits
Product Launch Strategies

New Product Launch: Full Engagement Launch

Preparing the Press Kit Checklist
Product Launch Marketing Budget Toolkit
Preparing the Press Release
The Product Launch Plan
Product Overview Document
SWOT Analysis, Graphic Chart, and the Creative Plan
The Role of the Advertising Agency

Time Plan for the Training Program

Customer Service, Sales , Marketing Training Courses

Categoryes

New Product Launch Using Marketing Communication: Proven Strategies and Techniques

By the end of the program, participants will be able to:

This Program is designed for :

New Product Development

The New Product Development Process

The Product Life Cycle and New Product Launch

New Product Launch: Setting Up the Stage

New Product Launch: Full Engagement Launch

Time Plan for the Training Program

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