Certified Marketing Professional

Code

SM-315

City

Jeddah

Hotel

Hotel Meeting Room

Price

2750 $

Start

2024-12-29

End

2025-01-02

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Pathways Training and consulting adopts the newest techniques of human resources Training and consulting and, with the following:

Theoretical lectures are delivered via PowerPoint and visual displays (videos and short films)
Making scientific evaluation to the trainee (before and after)
Brainstorming and role-playing
Using case studies related to the scientific material being delivered and the trainees' work.
The participants get the scientific and practical material printed and on CDs and Flash memories.
Preparing records and reports of the participants' attendance and results, with a general evaluation of the training program.
A group of the best trainers and experts in all fields and specialties professionally prepares the scientific material.
After finishing the course, the participants get certificates of attendance signed, certified, and issued by pathways Training and consulting.
Our training programs start at 9:00 o'clock in the morning and end at 2:00 in the afternoon, with snack buffet during the lectures.
Providing a lunch buffet during the training program period, with organizing a lunch party on the training program final day for taking some photos and certificate awarding.

Program Objectives

By the end of the program, participants will be able to:

Understand the marketing framework of a business organization.
Focus on best practices, tools and models to implement an effective marketing and sales management system.
Emphasize planning and executing advanced marketing strategies.
Develop strategies, initiatives and programs to build and sustain a competitive market advantage.

This Program is designed for

Marketing staff and executives wishing to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies. This program is worth 25 NASBA CPEs.

Program Outline

Marketing Concepts

Evolution of the Marketing Concept
Relationship between Marketing and Selling
Scope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort

Marketing Strategy and Planning

Types of Marketing Strategies
The Marketing Audit
Competitive Analysis(PESTLE, PORTER, SWOT, TOWS)
Marketing Plans and Planning

Advertising and Distribution

Understanding the Communication Process
Major Advertising Decisions, AIDA and the Buyer-Readiness Stages, Types of Media Research and Selection, Copy Illustration and Message Design
The Sales Promotion Mix; Push versus Pull Strategies
Physical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing

Managing Product Life Cycles

Introducing the Product Life Cycle Concept (PLC)
Product and Promotion Mix Strategies Across the Stages of the PLC
Analysis of a Relative Market Share Matrix

Market Segmentation

Basis of Market Segmentation
Positioning and Targeting for Results
Tips for Successful Segmentation

Marketing Research

Marketing Research Defined
The Marketing Research Process
Types and Sources of Data
Designing, Analyzing, Interpreting, and Reporting the Research Findings

Time Plan for the Training Program

Customer Service, Sales , Marketing Training Courses

Categoryes

Certified Marketing Professional

By the end of the program, participants will be able to:

Marketing Concepts

Marketing Strategy and Planning

Advertising and Distribution

Managing Product Life Cycles

Market Segmentation

Marketing Research

Time Plan for the Training Program

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