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Pathways Training and Consulting

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Arabic courses

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Public Relations , communication skills Training Courses

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Public Relations and Media Skills

Public Relations and Media Skills
Course online
Code
PR-297
Price
0  $
Start
2025-04-13
End
2025-04-17
Time
Langauge
En
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Remote Training Methodology “Online" in Pathways for Training and consulting

 

Pathways for Training and consulting uses the latest methods to raise the efficiency of human resources development, as follows:

  1. All programs are provided via secure modern technologies
  2. Lectures consist of PowerPoint presentations and visual presentations such as videos and short films
  3. A scientific evaluation is made for the trainee before and after the program
  4. An integrated learning bag is sent to the trainee after completing the program, includes the scientific and practical material of the training program printed and preserved on CD or flash memory.
  5. The best professors and trainers in all fields and all disciplines prepare the scientific subject in a scientific, professional and specialized way
  6. At the end of the program, the trainee receives a certificate of attendance from Pathways Training and consulting, in case of completing at least 80% of the days of the program
  7. The terms and conditions of registration, payment and cancellation apply to all programs, and your registration in any program means that you agree to these terms and conditions
Program Objectives
By the end of the program, participants will be able to:
  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.
  •  
Program Outline
Public Relations Concepts
  • Roles and Situations
  • Qualities for Successful Public Relations Staff
Public Relations and Communication
  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public Relations
Public Relations Responsibilities
  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities Aimed at Internal and External Public
Public Relations and the Media
  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media

 
Presentation Skills and Techniques in Public Relations
  • Preparation
  • Rehearsal
  • Presentation
Public Relations Written Skills
  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures
The Public Relations Promotional Role
  • Public Relations Role in Marketing and Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage

 

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