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Pathways Training and Consulting

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The Strategic Marketing Plan

The Strategic Marketing Plan
Course online
Code
SM-310
Price
0  $
Start
2025-05-11
End
2025-05-15
Time
Langauge
En
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Remote Training Methodology “Online" in Pathways for Training and consulting

 

Pathways for Training and consulting uses the latest methods to raise the efficiency of human resources development, as follows:

  1. All programs are provided via secure modern technologies
  2. Lectures consist of PowerPoint presentations and visual presentations such as videos and short films
  3. A scientific evaluation is made for the trainee before and after the program
  4. An integrated learning bag is sent to the trainee after completing the program, includes the scientific and practical material of the training program printed and preserved on CD or flash memory.
  5. The best professors and trainers in all fields and all disciplines prepare the scientific subject in a scientific, professional and specialized way
  6. At the end of the program, the trainee receives a certificate of attendance from Pathways Training and consulting, in case of completing at least 80% of the days of the program
  7. The terms and conditions of registration, payment and cancellation apply to all programs, and your registration in any program means that you agree to these terms and conditions
Introduction
Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans.

The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists.  

Objectives
  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).
Content
The Marketing Concept
  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach
The Marketing Planning Process
  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
The Business Situation Analysis
  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)
Planning Segmentation, Targeting and Positioning
  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition
Strategy Development
  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies
Tactical Planning Applications
  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model
Putting It All Together
  • Writing Your Own Marketing Plan 
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